Wooing Retail Customers Through Attractive Displays
An attractive product display can help in luring customers inside a store, enables promotion of a slow - moving or rare moving item, announcing a new product arrival, discount sales and celebrates a season or a festivity. If a store front has one or more display windows, it is an added advantage. For any retail […]
An attractive product display can help in luring customers inside a store, enables promotion of a slow - moving or rare moving item, announcing a new product arrival, discount sales and celebrates a season or a festivity. If a store front has one or more display windows, it is an added advantage. For any retail outlet, it is a necessity to have at least one display window that will help in leading your customers into the retail outlet or promoting a product, making it one of the most proven forms of visual advertising in the present - day. Stores With No Window Displays Not all stores have the window display advantage. Stores that are located inside large malls or designed specific structures may not boast of window and hence the topic of having displays is ruled out. But retail outlets that find themselves in this situation need not despair as there are many beautiful places inside the store where beautiful displays can be built. This can be done with a little observation of the traffic flow inside the store. Any store has a focal point where customers tend to crowd, this should be chosen as the ideal spot for store displays. Visual Merchandising There are plenty of individuals who are specializing in visual merchandising in the present day and the ideal way is to hire any one of these professionals to do the job for a retail unit. However, for those who are working on a stringent budget, the following tips will help in creating an attractive display that will lure in customers and increase sales. Planning Everything starts from the paper. The first step is planning. It is important to consider what needs to be accomplished and a neat plan needs to be chalked around it. The first step in planning is to determine the budget followed by the central theme. Sketching out the display plan on paper is the best way to go about it. Merchandise and props that need to go with the display need to be gathered. All the materials that need to be used must be clean - racks, windows, tables, etc. For building it is important to choose a slow time of the day when the customer traffic is the least. Preparation Once the planning part is done, it is time to get prepared for the items that are needed for the display. It is important to have a visual display tool kit on hand that will help in saving plenty of time and energy while preparing the actual display. Some of the common things that need to be in this tool box are; pins, double - sided tapes, stapler, scissors, glue guns, hot glue sticks, tape measure, monofilament fishing line, utility knife, screws, hammer, nails, screw driver, marker, pencil, notepad, paper towels, signage, sign holders, glass cleaners, non merchandisable props, etc.
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